Focus on João Beira (Datagrama)
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annamaria monteverdi/ settembre 24, 2016/ digital art

Datagrama lives in the intersection of 3D projection design with interactive media. Datagrama is the alter ego of João Beira. Born and raised in Portugal, he realized from an early age that his mission in life would be to generate immersive experiences through the use of projected light and its influence on our perception.

Komorebi is a Japanese word to describe the light and sunshine filtering through the leaves of trees. Luxate is an improvisational augmented space design to explore interactive light beyond the screen. It is an exploration of the infinite and non screen based projector based augmentations. Exploring the qualities of the projected light beam in the three-dimensional space created by digital video projectors and hazing machines, we create a reactive environment between the dance performer and the perception of a light field.
Inspired in the sculptural exploration of light by Anthony McCall, Sebastian Huber, Jayson Haebich and nonotak, among many other light surgeons.
Datagrama´s work has been displayed at International art festivals such as SXSW, Boom Festival, Symbiosis, Burning Man, and Sonic Bloom. Beira has also been in charge of creative direction for 3D video mapping projects for Vimeo and National Geographic, and in collaborations with talented artists such as Quixotic, Vitamotus, Ninja Tune label, Sorne, etc.

Beira is a designer, performer, and researcher based in Austin, Texas. His researches are focusing on the integration between optical motion sensing technologies and projection-based augmentations.

New media artist and researcher. PhD research Digital Media University of Texas (Austin, United States) and FEUP (Universidade do Porto, Portugal). Professor at Esg in Multimedia and Design (2007-2010). Founder of Datagrama, visual performance art project –