A theorist of architecture and storytelling Liam Young talks about “data dramatisation” as opposed to “data visualisation”: “Data Dramatization, as opposed to data visualization, presents a data set with not only legibility or clarity, but in such a way as to provoke an empathetic or emotive response in its audience.”
“I like the phrase “data dramatization”, as opposed to something like “data visualisation.” Data visualisation is a genre of work that’s about taking a complex dataset, identifying patterns, and using various visual means to present those patterns in a way that is easily understood or is visually legible. I actually prefer data dramatization and the work of data drama artists, not data v/s artists, because it’s much more about imbuing a particular dataset with levels of emotional attachment as opposed to just visualization of complexity.
Liam Young is a designer, director and BAFTA nominated producer who operates in the spaces between design, fiction and futures. Described by the BBC as ‘the man designing our futures’, his visionary films and speculative worlds are both extraordinary images of tomorrow and urgent examinations of the environmental questions facing us today.
As a worldbuilder he visualizes the cities, spaces and props of our imaginary futures for the film, television and game industry including working out of the writers room on the series adaptation of GATTACA for Sony/Showtime and as visual consultant on the Golden Globe and BAFTA nominated feature Swan Song, starring Mahershala Ali and Awkwafina for Apple.
His own films have premiered with platforms ranging from Channel 4, Tribeca, the New York Metropolitan Museum, The Royal Academy, Venice Biennale, the BBC and the Guardian including co producing the documentary Consumed which was nominated for Best Short Film at the 2017 BAFTA’s and designing and directing the sci fi film Planet City that premiered at Tribeca in 2022 and is the subject of Young’s TED talk now watched by almost 3million viewers. His films, designs and costumes have been collected internationally by museums such as the MoMA in New York, the Smithsonian, SF MoMA, the Art Institute of Chicago, the Victoria & Albert Museum, Rome’s MAXXI Museum, the National Gallery of Victoria, M Plus Hong Kong, Powerhouse Museum Sydney and many more.
In parallel to his work in entertainment he is in demand as one of the worlds foremost futurists consulting on next generation technologies and designs for clients such as Nike, BMW, Google, Sony, Mitsubishi, Showtime, Microsoft, Ford, NASA JPL, L’Oreal, the Dubai Government, DHL and numerous others. Young’s worldbuilding is also informed by his academic research and has held guest professorships at Princeton University, MIT, and Cambridge and now runs the ground breaking Masters in Fiction and Entertainment at SCI Arc in Los Angeles. He has published several books including the recent Machine Landscapes: Architectures of the Post Anthropocene and Planet City, a story of a fictional city for the entire population of the earth.
LA FOTO DI COPERTINA:
| Photo by Dima Tsyrenschikov / Strelka Institute | |
| Date | 8 October 2017, 19:39 |
| Source | POPULATED BY ROBOTS: HOW CRYPTOCURRENCY WILL RE-OPEN THE ARCTIC |
| Author | Strelka Institute for Media, Architecture and Design from Moscow, Russia |