This book explores how AI is redefining the creative and cultural sectors, reshaping how content is produced, distributed, experienced, and managed. Spanning areas such as publishing, heritage, music, performance, and design, the book offers the first comprehensive, interdisciplinary examination of AI’s impact across these diverse sectors as technologies become increasingly embedded in both creative and operational processes.
TABLE OF CONTENTS
Introduction to Artificial Intelligence in the Cultural and Creative Sectors
ByMarta Massi, Marek Prokůpek, Alessandra Ricci, Maria Carmela OstillioAbstract
AI and Artistic Creation – New Forms and Processes
The Voyager, the Mirror, and the Creative Act
Three Metaphors for Understanding Generative Artificial Intelligence
ByAlessandro Iannella, Maria Carmela OstillioAbstract
chapter 3|11 pages
Artists in the Age of AI – A Typology of Human-Machine Collaborations and Associated Imaginaries
ByThomas Blonski, Louis VuarinAbstract
chapter 4|18 pages
Breathing Life into AI
Querying AI through Tactile Imprints Using Breath and Sound
ByFranziska Schroeder, Federico ReubenAbstract
chapter 5|15 pages
The Rise of “Alone Teamwork”
Unveiling the Transformations in the Creation Process of Artists Using Generative Artificial Intelligence Tools
ByNicolas Ricci, Tristan Guyon, Sophie HoogeAbstract
chapter 6|12 pages
Imagination and AI
A Socio-Technical Reading of Artists in AI Development
ByHannah Andrews, Aurora HawcroftAbstract
section II|56 pages
AI in Museums, Heritage, and Cultural Institutions
chapter 7|10 pages
Reviving Textile Heritage
AI-Driven Innovation Practices in Museum Exhibitions
ByXiao Lu, Yiping Dong, Hengyan LiuAbstract
chapter 8|12 pages
Contemporary Art and Biodiversity
The Impact of Artificial Intelligence on Art Museum Collections
ByGinevra AddisAbstract
chapter 9|14 pages
Mediation and Artificial Intelligence
Transdisciplinary Collaboration in the AI.MAGINATION Exhibition
ByPablo Gobira, Emanuelle de Oliveira Silva, Ana Luiza Pedrosa CamiloAbstract
chapter 10|18 pages
Navigating AI in Museums
Overcoming Barriers and Implementing Strategic Solutions
ByKateřina Janíková, Štěpán Kleník, Marek ProkůpekAbstract
section III|25 pages
AI in Performing Arts and Film
chapter 11|10 pages
Augmenting the Stage
The Intersection Between AI and Theatre
This chapter explores the evolving intersection between Artificial Intelligence (AI) and theatre, examining how AI is reshaping creative processes, institutional roles, and artistic authorship without compromising the human essence of performance. Through an analysis of emerging applications in dramaturgy, scenography, performance, and theatre management, the research highlights AI’s potential as a collaborative force that expands creative boundaries rather than replacing human agency. At the same time, it critically addresses the ethical and aesthetic tensions introduced by algorithmic systems in a domain historically rooted in spontaneity, emotional resonance, and unpredictability. Framing AI not as a substitute but as a creative partner, the chapter introduces the concept of Liveness Plus—a paradigm in which technology amplifies theatrical expression while preserving its emotional and interpretive core. By proposing a balanced, ethically grounded approach, this work offers a nuanced foundation for understanding AI’s transformative role in the performing arts.
ByMarco Luchetti, Piergiacomo Mion Dalle CarbonareAbstract
chapter 12|13 pages
Creating Stories with Generative AI in Film Education
The Screenwriters’ Room with Large Language Models (LLMs)
ByRita Grácio, Tobias FrühmorgenAbstract
section IV|35 pages
AI in Publishing and the Book Industry
chapter 13|16 pages
Developing a Value Chain for Personalised Children’s Book with Support of Artificial Intelligence
ByNele Hansen, Magdalena Bathen-GabrielAbstract
chapter 14|17 pages
Is This Really Disruption? An Organisational Perspective about AI in the Book Industry
ByThomas Paris, Alain Busson, David PiovesanAbstract
section V|36 pages
AI in Branding, Heritage, and Luxury
Title
chapter 15|16 pages
Unleashing Creativity
The Powerful Duo of Artificial Intelligence and Brand Heritage
ByGiulio Piana, Grazia Venneri, Maria Carmela OstillioAbstract
chapter 16|18 pages
Redefining Luxury in the Age of Generative AI
Title
Navigating Innovation and Heritage in Brand Management
ByMeera-Sophie Kesri, Marek ProkůpekAbstract
section VI|32 pages
AI, Digital Identities, Metahuman Artists, and the Evolution of Artistic Agency
Title
chapter 17|12 pages
How Young Adults Perceive the Prevalence of Metahuman Artists
ByFei Fan, Lin Fu, Liushi GuoAbstract
chapter 18|16 pages
The Adoption of Generative AI in Video Game Production
Firm and Industry-level Dynamics
ByAnne Heslinga, Carolina Dalla Chiesa, Ellen LootsAbstract
chapter|2 pages
Afterword
Artificial Intelligence in Cultural and Creative Sectors