Digital Provence: TeamLab for L’Occitane551
From September 16th, the Shinjuku branch of L’Occitane hosts “Digital Provence”, an installation “powered” by teamLab.
A digital gallery space on the fourth floor of the store utilizes beauty products by the French retailer to create an immersive experience all around the visitor. The Digital Provence Theater installation harnesses the fragrances of the L’Occitane wares, revelling in the signature lavender of Provence.
The ground floor has two further installations: the Fragrance Wall, a mirror that projects Provençal flora around you and releases an aroma; and the Flower Table, which displays the natural sources and applications for L’Occitane products when they are placed on the surface.
Even in central Tokyo, visitors can get a virtual sense of the region in which all of L’Occitane beauty items are produced.
The new installation is supported by French and Provençal tourism bodies.