Archivi tag: sila sveta

NEWS, videomapping

Videomapping Mayakowsky by Sila Sveta
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video mapping project “Mayakovsky”, presented back in 2015. Created by Sila Sveta for the 5th Moscow International Festival “Circle of Light”, the show also won the Grand Prix of the festival’s Art Vision Modern competition.

According to Ilya Balakin, Art Director of the show and Design Director of Sila Sveta, it was one of the most challenging and interesting projects of all time. Many people were involved, and the creative process was admittedly even more interesting than the result itself.

The work was inspired by the Soviet avant garde movement and was presented with an unusual soundtrack — a recording of Mayakovsky’s poetry. Projection on the Central pavilion of VDNKh Exhibition Center was a minimalistic combination of graphics, text visuals and video footage.

 

https://www.behance.net/gallery/41264999/Mayakovsky

 

DIGITAL PERFORMANCE, interactive performance

The Pygmalion multimedia performance by Sila Sveta
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The Pygmalion multimedia performance was created by Sila Sveta for the second round of America’s Got Talent TV show and premiered on NBC Channel on July 29, 2016.

Producers: Alexey Rozov, Denis Astakhov, Andrey Kostyuk
Art Director: Ilya Balakin
Creative Director: Alexander Us
Project Manager: Sveta Yermolayeva
Production Director: Vadim Vinogorov
Technical Production: Mursal Mamedov, Maxim Tulin
Supervisor: Vladimir Mischenko
Concept Artists: Tatiana Kazakova, Polina Sukhanova, Ekaterina Konovalova
CG Artists: Vitaly Babich, Oleg Barankin, Zoya Kharakoz, Philat Matveev, Alexander Varlamov, Alexey Mamontov, Pavel Paratov
Choreographer: Oleg Glushkov
Performers: Arielle Libertore, Derek Tabada
Music and Sound Design: Monoleak
Special Thanks to: Fremantle Media, Nigel Caaro

SILA SVETA: The Pygmalion multimedia performance was created by Sila Sveta for the second round of America’s Got Talent TV show and premiered on NBC Channel on July 29, 2016.

Producers: Alexey Rozov, Denis Astakhov, Andrey Kostyuk
Art Director: Ilya Balakin
Creative Director: Alexander Us
Project Manager: Sveta Yermolayeva
Production Director: Vadim Vinogorov
Technical Production: Mursal Mamedov, Maxim Tulin
Supervisor: Vladimir Mischenko
Concept Artists: Tatiana Kazakova, Polina Sukhanova, Ekaterina Konovalova
CG Artists: Vitaly Babich, Oleg Barankin, Zoya Kharakoz, Philat Matveev, Alexander Varlamov, Alexey Mamontov, Pavel Paratov
Choreographer: Oleg Glushkov
Performers: Arielle Libertore, Derek Tabada
Music and Sound Design: Monoleak
Special Thanks to: Fremantle Media, Nigel Caaro

DIGITAL PERFORMANCE, interactive performance

LEVITATION Interaction design and Motion Graphics by Sila Sveta
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‘Levitation’ is a collaborative performance by Sila Sveta and Anna Abalikhina shown on the TV show ‘Big Ballet’. All visuals were rendered in real time without any post production.

More on Behance: behance.net/gallery/35393229/LEVITATION

 

http://silasveta.com/

For us it was an opportunity to experiment with no limitations and test technologies developed in-house by the studio itself. We produced special graphics and used an unconventional shooting angle to create an illusion of the dancer levitating in air. To create 
a smooth viewing experience, the project team led by Sila Sveta’s Art Director Arthur Kondrashenkov needed to define the best location for the camera, as well as the most suitable choreography and graphic imagery because the graphics and dance moves were designed simultaneously.

Another key feature of the project was the graphic imagery itself, which was rendered in real time during the performance, adapting to the moves of the dancer and the camera without 
 any post-production. This was the first and a unique opportunity for the team to implement 
a tracking system based on the Unity Development software. Levitation is a distinctive project demonstrating unprecedented technological solutions, which can be further developed for 
art installations and commercial projects.

Arthur Kondrashenkov comments: “Levitation is a unique non-commercial experiment with 
a large team involved, including staff of the TV channel, the choreographer and the filming crew. From the very beginning they gave Sila Sveta complete artistic freedom. This was a great experience of working with complex tracking software and generative content”.

 

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Art director: Arthur Kondrashenkov
Choreographer: Anna Abalikhina
Creative producer: Alexander Us
Dancer: Jury Chulkov
Music and sound design: Mitya Vikhornov
Producers: Alexey Rozov, Denis Astakhov, Alexander Us
Coding and technical support: Denis Akopov, Dmitryi Napolnov
Project manager: Alexander Cherstvov
Concept of whale: Darya Shurkina